ABOUT OUR CONSULTANT

If you told the teenage version of Per Benjamin that he would become one of the world’s premier floral designers, he probably would have laughed at you. But oftentimes greatness comes from the most surprising place.

In much of Europe, the education structure is set to provide children with the fundamental learning they need in all of the core areas of knowledge until they reach the age of seven. Once students reach this age, they get to explore what it’s like working work for two-week periods at various places and in various professions with the goal of finding their ideal career. After the students reach the age of 14, they hopefully have a better idea of what they want to pursue, and the rest of their schooling follows accordingly.

So young Per began his journey, spending two-week periods working in all kinds of places – from pushing paperwork as an office worker (boring!) to spending a stint at a major fast food restaurant that nearly turned him vegetarian. Disappointed and disheartened, Per knew that he wanted to do something more creative with his life and asked his teacher for advice. The advice was to try flower shops, a suggestion that didn’t exactly leave the 14-year old boy jumping for joy. So, with little choice and a bad mood, Per went to try his hand as an apprentice at a local Stockholm flower shop. After just a few days it was clear that Per had found his passion for life and future profession: flowers!

One of a Kind Design Style

Modern Contemporary Decorative

So young Per began his journey, spending two-week periods working in all kinds of places – from pushing paperwork as an office worker (boring!) to spending a stint at a major fast food restaurant that nearly turned him vegetarian. Disappointed and disheartened, Per knew that he wanted to do something more creative with his life and asked his teacher for advice. The advice was to try flower shops, a suggestion that didn’t exactly leave the 14-year old boy jumping for joy. So, with little choice and a bad mood, Per went to try his hand as an apprentice at a local Stockholm flower shop. After just a few days it was clear that Per had found his passion for life and future profession: flowers!